The Challenges To Deliver Digital Health Solutions From Idea To Implementation: Pharma models

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The Challenges To Deliver Digital Health Solutions From Idea To Implementation by Atif Elahi

Problem archetypes

• Siloed business functions supporting long established process

• Molecule first – overlooks user needs/usability

• Insensitivity to new business models

Need to treat dh like products – launch, support marketing

• Cross functional teams

• Digital first min set– treat as core

• Digital procurement team – finding, evaluating and onboarding tech partners

• Real world validation hub – test sites (RWE)

Models:

• Hub & Spoke (Small central team that sets strategy that work with other teams to adapt to local markets – consistency and alignment). Communication and managment

• DH Centre of excellence (team with pharma and digital backgrounds) – can feel very separate – challenge is integrating this into main business

• Integrated intermolecule business – DH expertise into pre-existing teams. DH gets lost in the shuffle. Need to change in work way of

• Outsourced:

Consider:

• Speed vs alignment – speed = HnS – align – COE

• Build vs partner: Control and development vs speed, IP

• Centralsied vs decentralised – where decision making power is.

• Independence vs interdependence (separate team or integrated team – independence gives speed but integration?)

• Sho0rt term roi VS Long term value building

• Generic model vs specific

• Direct impact vs indirect impact

Strategy - long term vision

Where's the focus

Execution models - trade offs